Stage 08 of 9
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Present
Where and how does the work meet a viewer?
A painting on a wall reads differently than on a phone. Scale, site, lighting, sequencing, and adjacent works all shape meaning. Design the encounter, don't leave it to chance.
Prompts to sit with
- 01What is the ideal first thing a viewer sees, hears, or feels?
- 02How close should they stand? How long should it take to read?
- 03What context (title, label, adjacent work) frames the piece — or should you strip that away?
- 04Is documentation part of the artwork, or a substitute for it?
Small practices
- Mock the install to scale, on the actual wall or in a plan drawing.
- Print or export at final size once, early, to catch scale mistakes.
- Photograph and film the install so it survives the deinstall.